Mars Supps starts at zero organic traffic across four separate websites.

The 90-day plan

Twelve weeks, three months, one job each. Select a month to see the week-by-week work and what exists at the end of it.

What people are actually searching

40 commercial search terms researched across the product range, plus 15 more for the homepage. Each dot below is one term, plotted by monthly search volume against how hard it is to rank. The strategy is not complicated: take the low-difficulty terms that still have real demand first, and build toward the expensive ones.

Hover or tap any dot for the term, its volume and the product it sells. The volume axis is scaled so smaller terms stay readable.

Where we start — the winnable terms

Real monthly demand, difficulty low enough that a domain with authority 5 can realistically rank inside 90 days. Every one of these maps to a product Mars Supps already sells.

The expensive terms — later, deliberately

High demand, currently held by brands with tens of thousands of ranking pages. We publish toward these from day one but do not expect them inside 90 days, and will not claim otherwise.

Every term, by product area

Which page targets which term

Every keyword has one owner page. This prevents two Mars Supps pages competing for the same search — the single most common cause of a store ranking for nothing.

Content calendar

60 articles over 12 weeks, five a week. Every title is built from a term people actually type into Google or ask an AI assistant — buying questions, comparisons, ingredient questions and timing questions. Every article links to the product that answers it.

Browse the 60 articles

Volume shows monthly searches where the research is complete. Terms marked “—” are ingredient and safety questions confirmed as real queries; their volumes are finalised in the week-2 research pass.

The seven clusters

Articles are not published at random. Each cluster is a group of related articles that all link to one another and to the same product, which is how Google and AI assistants learn that a site is an authority on a subject rather than a store with a blog.

Who Mars Supps is competing against

Five brands appeared in both rounds of research — they compete with PHOBOS on formula and with Mars Supps on the same search terms. Four more only surface on individual products. Here is the honest size of the gap and where each one is beatable.

The gap in numbers

None of the five buys meaningful paid search in this category apart from GNC. Every position in that table was earned organically — which means it is reachable organically.

How Mars Supps competes with each

Same five brands, side by side. Each card shows their scale, the single page driving most of their traffic, and the specific opening.

Rivals per product page

The five brands above do not compete on everything. On specific products, different names appear — and those are much narrower fights.

Bold names appear on one product only. Thorne, Optimum Nutrition, Four Sigmatic and Host Defense are not brand-level rivals — they are category specialists holding a single shelf. Those are cheaper fights to pick than the five above, and Mushroom 10X in particular sits in the least contested space of the whole range.

Visibility in AI search

A growing share of supplement buyers now ask ChatGPT, Perplexity, Gemini or Google's AI Overview which product to buy instead of scrolling ten blue links. Those tools answer by quoting a handful of sources. If Mars Supps is not one of them, the brand is invisible in that conversation — and there is no ad slot to buy your way in.

The 20 questions we track

Real buying questions, checked monthly against every assistant. We record whether Mars Supps is mentioned, and when it is not, which competitor was named instead.

What changes each month

Targets and how success is measured

Fifteen numbers, all measured from the 18 August baseline and reported at the end of each month. Targets are what we are working toward, not guarantees — where a target is missed, the report says so and explains why.

“Measured” means the metric has no history because nothing was tracking it — month 1 establishes the number, and months 2 and 3 are measured against it. Domain authority moves slowly by design; a jump from 5 to 12 in 90 days is at the top end of what is realistic for a domain with 31 referring domains.

What exists at each checkpoint

What we need from Mars Supps

Everything else is on Botric. These are the only items that need action from your side, and the first four block week one entirely.

Before week one can start

Products that need explaining

These names do not tell us, Google, or a customer what the product is. One line each is enough to categorise them and start writing.

Naming and listing problems we found

One decision that cannot wait

A note on claims

The current landing page promises specific weight-loss outcomes and runs countdown urgency on pricing that does not actually expire. Before that language is repeated across 21 rewritten product pages and 60 articles, we would like whoever handles your regulatory review to look at it. Precise, evidence-backed claims perform better in both search results and AI answers than aggressive ones — and carry none of the exposure.